May 20

Need a fundraising plan? Take the 20/20 Challenge!


Already planning for your Fall fundraiser and struggling to find a theme or plan? Don't worry, you are not alone!

One of our biggest goals with the Read for My School program is to design a DIY "Do-it-Yourself" solution that can be customized to fit your fundraising needs - this includes providing our you with a plug-n-play plan that you can design your fundraiser around.

Why read 20 minutes a day?

Research shows that reading an average of 20 minutes a day greatly increases a child's vocabulary fluency and comprehension while improving their test scores over children who read less.

​20 minutes/day

3,600 minutes per school year

1,800,000 words per year

Scores in the 90th percentile on standardized tests

5 minutes/day

900 minutes per school year

282,000 words per year

Scores in the 50th percentile on standardized tests

1 minute/day

180 minutes per school year

8,000 words per year

Scores in the 10th percentile on standardized tests

Why promote a fundraiser for 20 days?

Developing the right cause-marketing message though reading is not built in a day which is why we believe the 20/20 Challenge is the perfect plan for your school fundraiser. 

We've posted some materials in our resource section for you to use as well as share with others looking for a fundraising plan focused on getting kids excited about reading.


20/20 challenge, read-a-thon, school fundraising

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